Life & Pursuits offers 'Organic Ayurveda' wellness and personal care products. Our products are certified by USDA (USA) and NATRUE (Europe), the most stringent and reputed organic certification programs globally. Our products combine the ancient wisdom of Indian Ayurveda with the most modern & scientific quality standards of the West. Ours is a purpose-driven organization and we think of ourselves as 'People Against Toxins'. We create awareness in society about harmful chemicals and toxins in everyday products. Many companies use misleading labels and unethically promote their synthetic products as organic / natural and safe. We feel that empowering consumers by educating them is the only remedy against this practice known as 'green-washing'.